30 Large Companies Dominated Internet Traffic

In the past two years, the Internet has changed drastically in the infrastructure and economy. There are only 30 large companies that dominate the virtual world. According to a study conducted Arbor Networks and the University of Michigan. Research for two years analyzing more than 256 exabytes of data traffic on the 110 cable operators, transit backbones, regional networks and content providers around the world, and get that 30 "giant hyper" responsible for 30 percent of traffic on the Internet. In 2009 the Internet Observatory Report, Arbor Networks says that five years ago the Internet traffic is spread fairly evenly in the tens of thousands of sites and servers that run large companies.

But the content is now circulating in only a handful of hosting, cloud and its content providers are very large. Craig Labovitz, chief researcher, said that half of Internet traffic in 2007, produced by 5000 to 10,000 companies. Since then, the aggregation of content caused only 150 companies are now responsible for traffic by the same amount each day. Companies that generate the most traffic are Google, Yahoo and Facebook. This decline is a result of economic changes, the collapse of IP transit and increasing overall business model is driven by advertising. Labovitz obvious.

"The Internet is about connectivity, networks connected to each other," Labovitz said. This is very hierarkial, with the money and traffic flows in the direction of (the transit provider to the first-tier). But the content is now more valuable than connectivity. Other effects of economic change is, in addition to the consolidation of content, the big content providers like Google to build direct relationships with its customers, without going through the first-tier providers. Arbor report also highlights how Internet applications basically have migrated to the Web.

If the first protocol and application specific communication stack almost as much as the number of developers, now many have switched to a small number of web and video protocols - usually Flash. The first twelve years the Internet is about connecting homes and businesses. This is about technology. Now there is connectivity everywhere, and the price decline and innovation happening there but not in content - has come closer to consumers and businesses, "Labovitz said. With the faster and better quality content, the Internet will change the face, and exciting for large companies and consumers. We are entering a second era of the Internet.